Train a New Salesperson (or Host/Manager) to Book Profitable Private Events — Fast
The Private Events
Sales Accelerator
Coaching Program
A structured, practical sales training program that turns “someone who answers the phone” into someone who sounds like a pro, protects the numbers, and gets a ‘yes’ without begging.
Perfect for restaurants that want more private dining revenue — without hiring a $80k “maybe.”
Built for busy restaurants. Simple process. Real execution.
See what's included
Best for: Restaurants getting inquiries now who need the person handling them to become a consistent closer — fast.
Inquiries get treated like interruptions
The team doesn’t know what to ask (so they guess)
Pricing/minimums get negotiated too early
Follow-up is inconsistent
The “salesperson” is also doing five other jobs
Private Events Don’t Need More Leads.
They Need Better Handling.
Most restaurants lose profitable private events because:
So the guest calls three places…
and books the one that sounds confident, because confidence feels like competence, and competence feels like a safer event.
This program trains confidence and closes.
(So you stop getting ‘Can you take this?’ texts during dinner service.)
Who This is Built for
This is for restaurants that want to train:
A host who’s ready to level up
A manager who needs a private events lane
A server who can sell and follow through
A newer sales hire who needs structure and reps
An owner/operator who’s tired of winging it
If you’ve got inquiries but inconsistent bookings —
You’re a fit.
Want a done-for-you sales agency
Expect results without practice and follow-through
Refuse set menus / minimums as a standard
Want “more inquiries” without improving conversion
Aren’t willing to protect at least a few hours per week for selling and follow-up
Who This is NOT For
This isn't a fit if you:
This program creates skill.
Skill requires reps.
No fluff.
No “sales personality” required.
Just skill + structure.
What Your Team Will Be Able to Do
By the end of the program, your salesperson will know how to:
Run a confident inquiry call with the right questions
Guide guests into set menus and clear expectations
Explain minimums, deposits, and fees without sounding defensive
Follow a repeatable booking flow (no dropped balls)
Handle common objections and close the deal
Create repeat business through simple post-event follow-up
How the Sales Accelerator Works
(1:1)
This is private training for one person inside your restaurant — a host, manager, server, or newly hired sales coordinator — designed to turn them into a confident private events salesperson fast.
We train on your real inquiries, your menus, and your event constraints, so they build skill by doing the work, not just learning theory.
- Weekly 1:1 live coaching calls (90 minutes) with role-play + real scenario practice
- Between-call assignments tied to actual inquiries and follow-up
- Scripts, templates, and a simple pipeline installed as you go
Result:
They can lead calls, quote confidently, hold boundaries, and close events consistently.
Foundations: How Restaurant Event Sales Actually Works
Week 1:
The 6-Week Framework
How inquiries turn into bookings, what matters most, and what kills deals.
Inquiry Calls: Questions, Control, and Confidence
Week 2:
What to ask, how to lead, how to stop “just send me info” from ending the sale.
*Includes Group Reservation and Inquiry Scripting Foundation
Menus, Set Menus, and How to Position Them
How to confidently move groups into set menus, reduce chaos, and protect the guest experience.
Week 3:
Pricing, Minimums, Deposits + Objection Handling
How to explain minimums with math and clarity. How to stop discounting as a reflex.
Week 4:
Follow-Up Systems That Win
Simple follow-up cadence, email/phone scripts, and “next step” language.
*Includes thank-you and post-event follow-up scripts.
Week 5:
Closing + Consistency: Turn This Into a Role, Not a Task
How to manage pipeline, protect selling time, and build repeatable success habits.
Week 6:
Objection responses
price pushback, “just send info,” timing, etc.
Set-menu positioning language that reduces chaos and protects margins
Exact scripts for minimums, deposits, fees without sounding defensive
A repeatable inquiry call flow
what to ask, how to lead
You’ll walk away with…
Follow-up cadence + templates so inquiries don’t die in limbo
Training notes for staff + manager execution checklist
What's Included
Everything is designed to be used immediately on real inquiries —
not “someday.”
6 weeks of 1:1 training (90 minutes/week)
Private events sales scripts (inquiry calls, minimums, deposits, fees, follow-up)
Follow-up templates + cadence so inquiries don’t die in the inbox
Objection handling library (price pushback, “just send info,” timing, competitor quotes)
A simple pipeline + weekly rhythm your trainee can maintain
Email support during the program for quick questions between sessions
(1:1 Standard)
All scripts and templates are yours to keep and use across the organization.
Exactly what to say
This Is Training for Real Restaurant Conditions
Your team doesn’t need theory.
They need:
This program is built for the reality that the salesperson may also be a host, manager, or server —
and still needs a system that holds.
Exactly what to say
Exactly how to follow up
Exactly how to close without discounting
Protect your time while increasing event revenue
Increase consistency in pricing and policies
Reduce escalations (“Can you take this call?”)
You don’t need another project.
You need a trained person who can handle inquiries without you.
A Note for Busy Owners & Operators
This program is designed to:
ROI shows up fast as fewer escalations, faster replies, and fewer ‘quote backpedals.’ Then it shows up as more bookings.
Quick Fit Check
What Happens Next
After Applying
2
1
3
4
We confirm who is being trained and what your current private events situation looks like.
Kickoff & Setup
Your trainee gets scripts, structure, and the weekly rhythm.
Practice + Implementation
They apply the system in real time — with feedback.
Close More Bookings
The goal isn’t “knowledge.” The goal is booked events with protected margins.
This includes one trainee (host/manager/server/new sales hire) and everything needed to install a repeatable private events sales process.
Designed for restaurants that want a confident, consistent private events salesperson without hiring an expensive “experienced” rep (or waiting 6 months for someone to figure it out).
Investment
Standard (1:1 for 1 person): $2,497
Best if you want cross-training — for example, host + manager — so the process doesn’t live in one person’s head.
Additional trainees are added to the same training system so everyone uses identical language and follow-up.
Additional trainees: +$1,497 each
For restaurants that want the training to stick building-wide — not fade after the first busy week.
VIP Upgrade: Sales & Ops Alignment
VIP is alignment + reinforcement — not a full operating system rebuild.
If you need menus/contracts/policies rebuilt end-to-end, that’s the
Private Events Operating System (1:1).
VIP Includes
VIP +$997
$3,494 Total ($2,497 Core + $997 VIP)
Core vs VIP
Which option should I choose?
- You already have minimums / deposits / menus mostly set
- You need your trainee to learn how to lead inquiries, quote confidently, and follow up like a pro
- Your trainee is going to hit resistance internally (“we don’t do deposits,” “we always discount,” “just send the info”)
- You want follow-through support and leadership alignment so the training doesn’t die after week 2
Frequently Asked Questions
Enough to build skill — without overwhelming the schedule. Most trainees do best with a 90-minute weekly session plus short practice blocks.
Yes — group reservation structure is part of the training.
Handle inquiries confidently
Protect minimums
Close bookings consistently
If You’re Getting Inquiries, This Will Pay for Itself.
…this is the program.
Private event sales isn’t magic.
If you’re ready to train someone to:
Limited Capacity
This is a 1:1 program and I only take a limited number of trainees at a time to protect quality and responsiveness.
