Turn a Host, Manager, or Server Into a Confident Private Events Closer. In 6 Weeks.
The Private Events
Sales Accelerator
Sales Program
A structured, 6-week program that turns the person who answers the phone into someone who sounds confident, protects your numbers, and closes without discounting.
Built for restaurants that need private dining revenue without the cost of a full-time sales hire.
Built for busy restaurants. Simple process. Real execution.
See what's included
Best for:
Restaurants getting inquiries now whose team member isn't converting them consistently.
Inquiries get treated like interruptions
The team doesn’t know what to ask (so they guess)
Pricing/minimums get negotiated too early
Follow-up is inconsistent
The “salesperson” is also doing five other jobs
Private events don't need more leads. They need better handling.
Most restaurants lose profitable private events because:
So the guest calls three places.
Books the one that sounds confident.
Because confidence feels like competence.
And competence feels like a safer event.
This program builds the confidence that closes.
(So you stop getting ‘Can you take this?’ texts during dinner service.)
Who This is Built for
Built for restaurants developing:
A host who’s ready to level up
A manager who needs a private events lane
A server who can sell and follow through
A newer sales hire who needs structure and reps
An owner/operator who’s tired of winging it
If you're getting inquiries but not booking them consistently, you're a fit.
Want a done-for-you sales agency
Expect results without practice and follow-through
Refuse set menus / minimums as a standard
Want “more inquiries” without improving conversion
Aren’t willing to protect at least a few hours per week for selling and follow-up
Who This is NOT For
This isn't a fit if you:
This program creates skill.
Skill requires reps.
No “sales personality” required.
Just skill and structure.
What Your Team Can Do After This
By the end of the program, your salesperson will know how to:
Run a confident inquiry call with the right questions
Guide guests into set menus and clear expectations
Explain minimums, deposits, and fees without sounding defensive
Follow a repeatable booking flow (no dropped balls)
Handle common objections and close the deal
Create repeat business through simple post-event follow-up
How the Sales Accelerator Works
(1:1)
This is private skill development for one person inside your restaurant: a host, manager, server, or newly hired sales coordinator. Six weeks to a confident private events closer.
We work on your real inquiries, your menus, and your event constraints. They build skill by doing, not just listening.
- Weekly 1:1 live sessions (90 minutes) with role-play and real scenario practice
- Between-call assignments tied to actual inquiries and follow-up
- Scripts, templates, and a simple pipeline installed as you go
Result:
They can lead calls, quote confidently, hold boundaries, and close events consistently.
Foundations: How Restaurant Event Sales Actually Works
Week 1:
The 6-Week Framework
How inquiries turn into bookings, what matters most, and what kills deals.
Inquiry Calls: Questions, Control, and Confidence
Week 2:
What to ask, how to lead, how to stop “just send me info” from ending the sale.
*Includes Group Reservation and Inquiry Scripting Foundation
Menus, Set Menus, and How to Position Them
How to confidently move groups into set menus, reduce chaos, and protect the guest experience.
Week 3:
Pricing, Minimums, Deposits + Objection Handling
How to explain minimums with math and clarity. How to stop discounting as a reflex.
Week 4:
Follow-Up Systems That Win
Simple follow-up cadence, email/phone scripts, and “next step” language.
*Includes thank-you and post-event follow-up scripts.
Week 5:
Closing + Consistency: Turn This Into a Role, Not a Task
How to manage pipeline, protect selling time, and build repeatable success habits.
Week 6:
Objection responses
price pushback, “just send info,” timing, etc.
Set-menu positioning language that reduces chaos and protects margins
Exact scripts for minimums, deposits, fees without sounding defensive
A repeatable inquiry call flow
what to ask, how to lead
What Your Team Has When This Is Done
Follow-up cadence + templates so inquiries don’t die in limbo
Training notes for staff + manager execution checklist
What's Included
Everything is designed to be used immediately.
On real inquiries.
Not shelved.
6 weeks of 1:1 live sessions (90 minutes/week)
Private events sales scripts (inquiry calls, minimums, deposits, fees, follow-up)
Follow-up templates + cadence so inquiries don’t die in the inbox
Objection handling library (price pushback, “just send info,” timing, competitor quotes)
A simple pipeline + weekly rhythm your trainee can maintain
Email support during the program for quick questions between sessions
(1:1 Standard)
All scripts and templates are yours to keep and use across the organization.
This program is built for the reality that the salesperson is also a host, manager, or server.
It still needs to work.
Exactly how to follow up
Exactly what to say
Exactly when to say it
Exactly how to close without discounting
Your team doesn’t need theory.
They need:
This Is a Program for Real Restaurant Conditions
Protect your time while increasing event revenue
Increase consistency in pricing and policies
Reduce escalations (“Can you take this call?”)
You don’t need another project.
You need someone on your team who can handle inquiries without you.
A Note for Busy Owners & Operators
This program is designed to:
ROI shows up first as fewer escalations, faster replies, and fewer quote backpedals. Then it shows up as more bookings.
Quick Fit Check
What Happens Next
After Applying
2
1
3
4
We confirm who is being trained and what your current private events situation looks like.
Kickoff & Setup
Your trainee gets scripts, structure, and the weekly rhythm.
Practice + Implementation
They apply the system in real time, with feedback.
Close More Bookings
The goal is booked events with protected margins. Not knowledge that sits unused.
For restaurants where the training needs to stick, building-wide, past the first busy week.
VIP Upgrade: Sales & Ops Alignment
VIP is alignment and reinforcement, not a full operating system rebuild. If you need menus, contracts, and policies rebuilt end-to-end, that's the
Private Events Operating System (1:1).
VIP Includes
Core vs VIP
Which option should I choose?
- You already have minimums / deposits / menus mostly set
- You need your trainee to learn how to lead inquiries, quote confidently, and follow up like a pro
- Your trainee is going to hit resistance internally (“we don’t do deposits,” “we always discount,” “just send the info”)
- You want follow-through support and leadership alignment so the training doesn’t die after week 2
Frequently Asked Questions
Enough to build skill — without overwhelming the schedule. Most trainees do best with a 90-minute weekly session plus short practice blocks.
Yes — group reservation structure is part of the training.
Handle inquiries confidently
Protect minimums
Close bookings consistently
If You’re Getting Inquiries, This Will Pay for Itself.
…this is the program.
Private event sales isn’t magic.
If you’re ready to develop someone to:
Its a skill.
Limited Capacity
This is a 1:1 program and I only take a limited number of trainees at a time to protect quality and responsiveness.