You know the inquiry calls are coming in
Someone wants to book a birthday party for 30, a corporate dinner, a rehearsal dinner. Maybe you're fielding them yourself. Maybe your host is winging it.
And somewhere between "let me check on that" and a week of phone tag, the booking goes somewhere else.
It's not because your space isn't good enough. It's because you never had the system.
Most restaurant operators weren't trained in private event sales. You were trained in hospitality: service, food, operations. Not sales. The sales piece? You figured it out as you went. Or you didn't, and you're leaving real money on the table every week.
One consistently booked private dining room can add $75,000 to $150,000 in annual revenue without adding a single seat to your main floor.
The Starter Kit is where you start.
The Savvy Sales Starter Kit
Built by Kelly Palubiak, who grew group revenue 46% then 60% year-over-year at a national steakhouse chain. And then did it again as a restaurant owner.
This isn't theory.
These are the exact tools that work in real restaurants.
What's Inside
- The exact script your host needs to handle event inquiry calls like a pro. No more "let me check and call you back." Print it, post it, use it today.
📋 The Group Reservation Booking Script
- A fillable intake form that captures everything you need in one call: date, guest count, event type, space preferences. No more phone tag to get basic info.
📝 The Banquet Interest Questionnaire
- 'Why do I need to pay a deposit?' 'Can we order off the regular menu?' 'Why can't we do split checks?' You'll know exactly what to say. Every time.
🚫 The Objection-Handling Cheat Sheet
- Ready-to-customize packages (Business Lunch, Cocktail Reception, and more) so you can give guests a clear, professional offer instead of a blank stare when they ask what you include.
📦 2 Sample Event Packages
- Stop guessing at your F&B minimums. This worksheet walks you through setting a baseline that protects your bottom line and prices your space for what it's actually worth.
💰 The Simple Pricing Worksheet
- The contract language that protects you: cancellation policy, deposit terms, menu confirmation, F&B minimum clauses. Written by Kelly, who has executed hundreds of events.
📄 The Clause Bank Sampler
- Two plug-and-play templates: one for first-time event hosts, one for VIP repeat clients. The follow-up that turns a one-time booking into a loyal revenue relationship.
✉️ Thank You Note Templates
- The internal form that closes the loop on every event: spot what worked, fix what didn't, and build a track record that grows your business.
📊 The Simple Post-Event Recap Form
Want to make sure this actually gets installed?
The kit gives you everything you need. Some operators open it, implement it, and never look back.
Others want a second set of eyes, someone to look at their specific space, their numbers, and tell them exactly where to start.
That's what the implementation call is for.
Add a 1:1 Strategy Call — $247
One hour. Just you and Kelly. Bring your floor plan, your current inquiry process, or a blank notebook. You'll leave with a prioritized action plan built around your operation, not a generic checklist.
Total with Call — $394
Not sure yet? Grab the kit now. The call option will be available at checkout.
I'm Kelly Palubiak, founder of Savvy Sales Academy.
I built group sales departments from scratch at national steakhouse brands. Group revenue grew 46% in year one, then 60% the next. I've hired and developed sales coordinators, written BEO systems, set F&B minimums, negotiated contracts, and taken the 11pm call the night before a 200-person event.
I also owned a deli. Grew it from $550K to over $1.2M in revenue in year one. So I know what it feels like to be the operator, not just the consultant.
The tools in this kit aren't textbook frameworks. They're the actual documents I used, refined, and used again across multiple concepts and markets. I'm handing them to you so you don't have to build them from scratch.
These aren't templates I found online. They're the tools I built, used, and refined in real restaurants.
This is for you if:
You have a private or semi-private space that isn't consistently booked.
You're fielding event inquiries, but don't have a real system for converting them.
Your team doesn't know what to say when a group inquiry comes in.
You're undercharging for your space. Or not charging at all.
You need to add meaningful revenue without adding covers or staff.
You already have a full BEO system, trained sales coordinator, and consistent inquiry-to-contract conversion process (in that case, let's talk about the next level.
Book a Discovery Call)
This is not for you
Frequently Asked Questions
Instantly. You'll receive a download link immediately after checkout.
Neither. It's a toolkit — done-for-you documents you customize and use immediately. No videos to watch, no modules to complete. Just tools.
Even better. These tools will help you systematize what you're already doing and stop leaving money on the table with inconsistent processes.
The Starter Kit is step one. When you're ready to build a full private dining system — BEOs, contracts, pricing strategy, sales training — that's what the Savvy Sales Academy programs are for. You'll see that option after purchase.
Enroll Now
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$147
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Starter Kit
The only thing missing is the system.
